How to turn visitors into readers

Transform casual visitors into regular readers is one of the most important things to keep in mind that we carry out a blog.

After getting visits come through search engine optimization and making known to the environment, it's time to make the blog interests them, to return in the future, subscribe to the feed, to recommend you. These visitors are the ones who give life to the site, the commenters, reviews, help with any issues that have and those who really worth writing about. How do we retain? That is the question I intend to discuss in this article. For starters, I think it's a whole a lot of factors that combine to result in the blog attract casual visitors and turn them into repeat visitors.

Good presentation

Like it or not, everything enters the eye. When we got to a blog with a black background and red letters using Comic Sans, the first thing we do is add it to the mental blacklisted never to enter any more . Jokes aside, the presentation is fundamental to the idea that we do to the potential reader. It is no use good content if the design is awful.

Good navigability

When I go to a blog I want to have everything at hand. If I had an article that I liked, I'd probably be interested to read on, so the logo should have a link to the Home, and also has to be about a link to the main blog page. There are several aspects to consider in order to say that a blog has good navigability. The categories have to be near the posts, a site map never hurts, not to mention a good icon to subscribe to the feed, it should be something that attracts attention from the first moment when the visitor arrives .

Promote the RSS feed

Speaking Feed subscription icon, the promotion of this is an extremely important point because it is what differentiates a regular reader of a single visitor. Promote the feed is very simple. A commonly used technique is put under a small clarification tickets to invite subscription. I also recommend using the WordPress plugin WP Get Box , which, if the user is new, add a box on the sign post suggesting that, among its many functions. Another point to consider is the possibility to receive the feeds in the e-mail: some are more comfortable.

Possibility of contact

If you want to contact to help you, criticize you or talk to you about something? Will power? The simplest solution is to create a page (usually called "Contact") in which there is a form to send an email. In WordPress there are plenty of plugins to create contact forms. Often useful also post your mail on the same page, because some people prefer to send an email directly before filling the form.

Encourage comments

There is nothing worse than wanting to contribute something to a post and the comments are closed. The comments are what give life to the blog, which allow a healthy debate on the issue discussed in the writing, and something that engages a lot people are able to express their point of view to others. A simple but effective way of encouraging comments in WordPress is to use some plugins that really get results.

And you? What are your methods to try to convert casual visitors into loyal readers? I hope your opinion to enrich this article:)