Online video is one of the most important marketing tools you can use today to grow your business. Many believe that the use of video on the Web is inefficient to send traffic to wherever you want to send. I say they are wrong and that the real reason they do not work is they can not do effective video for the Web
The potential for using video effectively on the Web is enormous. If you want to hit hard with our business, or whatever it is that we want to promote, we can not let all the huge audience that is in online video platforms.
Keep reading because then I'll give you the keys to making videos you send large amounts of traffic to your blog or website you wish. In addition, I will recommend a set of tools that help you create and distribute videos by major video platforms scattered about the Web
1. The duration
It is known that watching videos on the Internet that have very little tolerance for things too long. The recommended duration to make a good promotional video is 1 a2 minutes, 3 minutes maximum. Make a video that exceeds this length and I assure you that as not the best video of the story no one will hold to see it through. Therefore, do not wrap Charles Boyer, simplifies and leave your video as short as possible.
2. Do not promote anything directly
This is key. How do the promotion, whatever you want to promote, directly in the video are sentenced. Not only will get traffic but also those who see the video (so far endured) have a bad memory of you and your product by treating them as mere customers. They will feel manipulated. Online marketing is not effective if the product is sold without giving something in return for free. That's it. If I hurry, that it can only large companies can devote many resources to mass campaigns and production of high quality. As I am sure you are not a big company and do not have many resources available for your campaign follows the advice of the new school of marketing 2.0 I give you.
Here the objective is not to see the video that becomes a client. The social media websites, such as Youtube and other video platforms, serve to introduce your value to others and send them to another place will eventually become customers. The conversion will take place in your blog (or on another website made specifically) as it is where you will find more about you and where if you are interested buy what you have to sell. Therefore, never advertise your service or product directly into the video. The video should be clear of such advertising. Limit yourself to put the end of the video (so it is important to see it ending), a brief reference to the direction you want to follow. Below the video, the description, you can put the link will take you to the website, even if the address you entered is short and clearly not necessary.
3. Share valuable content
Do you want the viewer to see the video ends and follow the address provided at the end? Sure. Then you have to share things of interest to him. Have to offer valuable content, useful and highest quality. We're giving free valuable information. If you want to know more will have to follow the leading end of the video that you indicate. That is our goal, sending traffic to your blog or website. The only way is that our content is really good.
4. A single video message
As we have said that it is preferable to short videos long, you must maintain the structure of your videos as simple as possible: a single message by video. Do not mix ideas, messages and advice for only mislead the viewer. Also, avoid the tendency to lengthen the videos.
5. This should be fun
The entertainment is as you put the brown sugar. You do not have a coffee with sugar you add, but probably not take sugar if you do not take it. The same goes for the videos, if not entertaining hard to hold anyone until the end. Unless the content of the video is great, is not easy. So make the video entertaining as possible.
Some tips to make your videos are entertaining:
- Avoid, as far as possible, the static
The static bored. Add movement to your videos. Use animations, motion graphics or your own move, gesturing with his face if the video you focus up close or move your arms when you see the body.
- Beam modulated voice and pausing from time to time between 1 to 3 seconds
With these pauses avoiding harass the viewer and, again, I serve to highlight the messages you think are important.
- Explains things interesting
- Be as natural as possible and, if appropriate, add some humor
- Add sound effects and music when appropriate
- Explain how you can more visual
- Be original and creative in your explanation of the issue. For surely there are many more people like you talking about that. Give them a different approach.
The viewer should be able to imagine what you explain in your mind like a movie. Avoid ambiguous concepts and be difficult to imagine as specific as possible. It is useful to use similes and metaphors.
6. Indicates the address you want forwarded to your viewers
We reached the end of the video and, finally, if we have done well, we will achieve our goal: send the viewer to another place where it will be easier to convert into customers. How? My advice: Keep it simple, clear and simple. That is, when the video ends, say goodbye and make a rapid transition to display a white or black. After a second or two and a half should appear the address to which you send to your viewers. Must be an easy address to remember. The viewer, if you want to know more about you must click the link that you put down the video description, or write it up in your browser. Here the more subtle the better. Not even have to last long, or have big letters or anything like that, as the viewer if you can give pause or rewind.
I do not recommend to the address at the beginning of the video. Why? Why not add anything of value to the video. Remember that first given value and then, once the viewer wants more from us, we show you the direction you can go to find what you want. At the beginning of the video the viewer does not know whether or not you'll like what you see, so it bothers your address. What I recommend putting at the beginning? Or nothing or a brief introduction (about 7 seconds) using motion graphics where it leaves the identification of your brand logo. When you go out you can add an eyelash talking with your name or your @ Twitter name. Keep the tab a few seconds (7 or so) and remove it. You can also leave an image that refers to your video channel (eg CantoneTV), which is like the usual logos of major television networks.
7. Upload a large amount of videos
Well, you know how to do effective online videos. But with video you do not enough. If you really want video production makes a difference for your business, you have to produce and raise a significant amount of videos. The good: that as your videos are short not just going to cost them. What once occupied 6 minutes you will now occupies 2, so that where before you take now sacabas 1 video 3. How many videos is needed to attract large amounts of traffic? The more the merrier. A good number are 100 videos. Although from 50 and you begin to notice the effect. You have to get any search is made on any platform video on your niche market there appears one of your videos. Believe me, not that hard to do 100 good short videos. Everything is planning. Also, once you've already done a few things then we will go the shot. Ojo, monitors the quality of your videos. Instead of a factory churros yours must be a small factory of pearls. Then come, cane the monkey is rubber.
8. Tools to create and distribute your videos
Software for video
The videos do not have to be a marvel in terms of effects and editing. What good too simple if sold.
Some useful software for creating video:
- Camtasia Studio (to Screencast )
- ScreenFlow (Mac Screencast)
- Power Point (for PC and Mac )
Service for the mass distribution of videos
TubeMogul is a service that allows you with one click send your videos to major video platforms. The good thing is that there is a free version of the service that allows us to send a total of 100 videos per month. Let that good as it gets.
Conclusion
Make as many short videos as you can, share valuable content with TubeMogul and distribute them across the Internet Follow the advice outlined above and your personal or corporate blog get traffic to your business needs to take off.
What do you think? Is video the best online marketing tool available? Do you have more tips for sticking strong our videos on the Internet? Leave your comments below.
